Rachel Wax

Website redesign for New York based magician, Rachel Wax, to better represent her aesthetic and increase bookings. 

Client

Rachel Wax

Duration

3 Weeks

Deliverables

Desktop and Mobile Website on Wix, Brand Refresh

Tools

Wix, Adobe Illustrator

About Rachel Wax, Magician

 

Rachel Wax is a Chicago born, New York based magician. She performs at private events and ticketed shows in New York and surrounding states.

 

Most of her business is word of mouth. Potential clients will review her website to learn more about her before she is booked. Rachel wants to update her website to increase her bookings and stand out from other New York magicians. 

Problem

Website does not clearly show work, where she performs, and does not reflect clients personal style.

Solution

Redesign website to better showcase and reflect past and current gigs.

User Research and Key Insights

 

I conducted online research about magicians in the New York area and about successful conversion of magician websites. From that research, I found the following:

Problem:
Only 13% of Magicians in the United States identify as female.
Competitor Magicians in New York have websites with dark palettes and a moody aesthetic.
Rachel has many photos and videos but they are behind play buttons or on other pages.
Solution:

I want to highlight that Rachel is a female magician on her website.

Rachel's website will use bright bold colors to visually set her apart from other Magicians and represent her bright and bold performing style. 

To better view the photos and videos, they will be arranged on one page. Video will auto play with no sound. This media will be the focal point of the website.

Previous Website

 

Below are the 4 pages of the clients previous website. 

Rachel Old Site-01.jpg
Rachel Old Site-02.jpg
Rachel Old Site-03.jpg
Rachel Old Site-04.jpg

Information Architecture

 

Based off our goal to increase conversion and better express the clients personal aesthetic, I view her website as a poster advertisement. It is vital to grab the viewers attention quickly and convey all necessary information quickly and efficiently. For this reason, I have chosen to place everything on one page, leaving the contact and events sections as overlays that can be opened and closed. 

Before
RW Info Architecture-02.png
After
RW Info Architecture-01.png

Wireframe

 

Based off the client's goals and my research, I designed the wireframe below. My goal was to create an exciting and engaging journey for the user as they learn about who Rachel is and why she is successful.

Desktop Wireframe
RW Wireframe-02.png
RW Wireframe-03.png
RW Wireframe-03.png
Mobile Wireframe

UI KIT

 

Bold colors and bold text was chosen to create a captivating look and embody the clients loud and charismatic style.

COLOR PALETTE

PRIMARY

#000000

SECONDARY

#FFFFFF

ACCENT

#E8290F

ACCENT

#E54453

Button
TYPOGRAPHY

H1

LULO CLEAN, 60 px

BUTTON

LULO CLEAN, 14 px

BODY

TRIRONG, 20 PX

Final Website

 

After meeting with the client and discussing the wireframe, I applied the discussed palettes and fonts and built the website in Wix.