About Cinedata
Cinedata was founded in Santa Barbara in 2010 by James Darling and Patrick Terry. Cinedata is a production company founded on using cinema to collect and share data. They specialize in technology and science.
Problem
Cinedata's current website does not clearly show who they are, what their services are, and what they have accomplished.
Solution
Redesign Cinedata to better convey their identity, services, and past work to improve their brand image.
Previous Website
Below are the 5 pages of the clients previous website.
User Research and Key Insights
I researched production company websites and sorted through all of Cinedata's information. I concluded the following:
Problem:
Cinadata's services and specialities are not clearly stated on the home page.
The current website is static. Current trends show some movement and/or animation creates a more engaging website experience.
Individual and Company accomplishments were mixed together, making it unclear who worked on what project.
Solution:
Move information about services and specialities to the home page for users to see. Additionally, add a clear statement of what Cinedata is.
Add subtle animation and autoplay all videos with no sound.
Clean up the logo wall and videos so only company work is shown, not personal work.
Wireframe
Based off Cinedata's goals and my research, I designed the wireframe below. My goal was to take the user on an informational journey educating them about Cinedata while showing off their work. The website is hosted on Squarespace, which created some design limitations.
